You have gained the expertise of a particular field and now you want to share it with the companies who need it and will pay you for it. Seems uncomplicated, right? Not quite. First, you need to stand out from the twenty or so other companies who are on the same industry as you. Then, on top of that, you need to find your prospective clients and you need to get connected with them. After all, these clients will not just come knocking at your door to immediately hire you, as good as it sounds. So how do you get the word out to your potential clients that you have this new service business? It’s simple: a strong marketing plan.
Before we start brainstorming for your marketing strategy, a good foundation must first be laid down. Make sure that you possess these essential elements for the success of your service business: the drive and passion to be the best service provider that you can be; the legitimate expertise in your field and such other qualifications; the confidence to network with other people; and a pretty solid idea of what you will be up to – what kind of service do you want to offer? Once these are established, you can get cracking on you marketing campaign.
There are several marketing strategies that a service business like yours can use to attract potential clients. One of them is the conventional but highly-effective brochure or portfolio. Your official brochure must communicate what your services are. It must also include all the information that the client may want to know and that will convince them to hire you – information such as your track record, past or current clients if there are any, reasons why it is best to work with you, and a brief background of yourself. For example, Banish Pest Control, a Beaverton exterminator, uses brochures regularly to showcase their different services. They offer solutions for rats, mice, ants, termites, and more, so they have a pamphlet to describe it all. Keep everything simple and easy to understand and make it professional. Once you are satisfied with it, send it to your prospective clients.
Another marketing method that works is cold calling. Use your previous connections to introduce yourself and your service business to potential clients. Compose a script and polish it to make it sound more natural or casual but professional. Keep it short and straight to the point. Remember, the goal of cold calling is to meet up with your client face-to-face and then use that opportunity to present your proposal. Do not overdo your cold calling and limit it to several times each month, otherwise your potential client will get annoyed.
Next is you advertise. This, however, will you cost a substantial amount of money, so get creative on how you do it. Social media is one of the most cost-efficient ways to advertise nowadays. You may start a blog and write about topics that are in line with your expertise or create a Facebook group or page. Creating a website for your service business may also serve as your brochure that you can easily send to your clients or to your email contacts. Another way to advertise is to have a memorable business card designed for you. That way, during networking events, yours will stand out and will be more difficult for your potential clients to misplace.
As a service provider, it is important to build your reputation as an expert in your industry. So do not hesitate to accept or to seek public speaking engagements as these can be the perfect opportunity to showcase your knowledge. Before you become a public speaker, make sure that you are good with engaging your audience and that you are able to answer their questions well.
Lastly, once you have already worked with several clients, ask them for any other companies who may be interested in buying your services or ask them to recommend you to other companies who are in need of an excellent consultant. Keep your connections and maintain good professional relationships with all your previous clients.
To summarize, here are the different marketing ideas you can use for your new service business: an informative and attractive brochure, calling your prospective clients, cost-efficient and effective advertising strategies, engaging in public speaking events, and asking for referrals from your connections and your previous clients.