With its first-ever launch, the main purpose of the Internet was not advertising. It was only launched as a way to exchange important information and emails. However, it did not take too long for the marketers out there to understand the potential of the Internet towards becoming a major platform for Internet marketing. As such, soon enough, the marketers from across the corners of the world started utilizing the Internet as an effective medium of high-end online or digital marketing.
Once email was invented, it was primarily used by the leading universities & military organizations of the world. However, in 1979, CompuServe –the first-ever leading commercial online service in the United States started providing technical & email support to personal computers. Until the next two decades, emails were primarily used for exchanging information & transferring data. It was not until the early 90’s that business enterprises across the world started observing the marketing potential & benefits of the Internet.
The First-Ever Browser
During 1990, Tim Berners –Lee had invented the first-ever “web browser” referred to as “WorldWideWeb” which was later renamed as Nexus for avoiding confusion with the World Wide Web. The overall idea of the web browser did not gain much popularity. However, until the time of 1993 when the National Center for Supercomputing Applications, University of Illinois had released Mosaic –the graphical web browser that turned out very easy to use & install, the overall concept of the Internet started booming across the world.
While Business to Business (B2B) e-commerce was quite popular since the time of the 1970s, B2C (Business to Consumer) e-commerce was not highly popular until the time of 1991. This happened when the National Science Foundation (which is credited for developing the first Internet) uplifted the restrictions it has imposed on the overall commercial use of the Internet. As such, online shopping grew rapidly along the period of the next few years. As a result, in 1995, Amazon –the largest online retailer in the world, got introduced.
The Advent of the Search Engines
Even as the first-ever search engine had been technically developed in 1990 (referred to as Archie), it was not until the time of 1994 that the first-ever search engine, much like the modern-day search engine, had been invented. An organization referred to as “WebCrawler” is known for releasing the search engine that was responsible for indexing the headers & titles of a particular web page along with all the given content in the given web page. Later during that year, another search engine referred to as “Lycos” had been released that aimed at adding more features to WebCrawler. It achieved the same by ranking the given results on the basis of the overall relevancy.
After the invention of Google in 1996, the organization went forward with launching its specialized AdWords campaign during the year 2003. AdWords turned out to be the first system as launched by Google that was observed by the marketers across the world to be used for serving advertisements as per the requirements & preferences of the end users.
During the late 2000s, a leading IT giant named Apple was known for popularizing the advent of the mobile apps as well as the third-party software applications. This was made achievable with the help of the specialized “i” operating system by Apple. As a result of this invention, the consumers across the world were able to select the way they wanted the specific products or services.
The users also became selective with respect to the content they wished to consume. As such, businesses across the globe started taking advantage of this form of the Internet through the marketing of their specific products & services through the high-end mobile efforts. This became a widespread practice that is still active today amongst the modern-day users & business enterprises.
In the current scenario of digital or Internet marketing, the consumers expect a hassle-free seamless experience across all possible devices and channels. As such, if the marketers out there wish to create some sort of omni-channel experience for the end users, they are required to make use of highly adaptable, omni-channel high-tech strategies & technologies in the coming times. Through the examination of the trends today with respect to Internet marketing, we could piece together the great, exciting future for the Internet or digital marketing technology. Though we might not be aware of the future, we all still can hope for a promising era of top-class digital marketing.